Assistant Professor, Department of Management
Mrs. Manjira Roy holds a Master of Business Administration (MBA) from ICFAI Business School (IBS), Gurgaon, and a Post Graduate Diploma (PGD) in Advertising and Marketing from the Xavier Institute of Communications (XIC), St. Xavier’s College, Mumbai. Her academic background blends core business administration with specialized training in communication and marketing, equipping her with a versatile skill set.
She has extensive experience in both academia and the industry. Most recently, she served as a Faculty and Evaluator (Remote Base) at Great Lakes E-Learning / Great Lakes Institute of Management, Gurgaon, from April 2023 to August 2024, where she contributed to content development and student evaluation.
Previously, Mrs. Roy was associated with Maulana Abul Kalam Azad University of Technology (MAKAUT), Kolkata, as a Guest Lecturer from October 2020 to May 2022, and with JIS University, Kolkata, as an Adjunct Faculty from October 2020 to July 2022. During these tenures, she was involved in teaching, mentoring students, and academic administration, demonstrating her commitment to quality education and student development.
Mrs. Roy brings a rich blend of academic and industry experience, making her a valuable contributor to interdisciplinary learning environments in the fields of business, advertising, and marketing.
Date of Joining : 01.08.2024
Date of Birth : 28.07.1979
Academic : 6 YEARS + Teaching Experience
| Course | Specialization | Year | University Details | Class/ Division | Duration |
|---|---|---|---|---|---|
| PhD | Management | Cont. | Fakir Mohan University, ODISHA | - | Registered in 2023 |
| Masters of Business Administration | Marketing | 2009 | IICFAI Business School (IBS), GURGAON | First | 2 years |
| PGD | Advertising and Marketing | 2004 | Xavier Institute of Communications (XIC) St.Xavier’s College, MUMBAI | First | 2 years |
Manjira Roy, "A Case study On PepsiCo Lays: Creating better Brand experience through Experiential marketing campaign", Vol.12, January-June 2025; ISSN/0976-2027; IPSAR Management Review Journal